Today the Hispanic Marketing Library published the FREE HML E-zine for December 2. The monthly e-zine features articles and studies about Latino culture and Hispanic marketing. The current e-zine included a Culture Insight titled “What is Hofstede’s Power Distance?”
Based on research carried out in the 60s and 70s, Dr. Geert Hofstede, the renowned Dutch scholar, developed the construct of power distance. What does this construct mean? What implications for marketing to the Latinos in the U.S. does this construct hold? Subscribe to the FREE e-zine to find out!
For a sample of the FREE monthly newsletter or to subscribe to the FREE monthly newsletter, please click here: http://www.hispanicmarketinglibrary.org
Dr. Anthony (Dr. T.) Rodriguez